YA-YA was founded in 1999 and has since become one of the leading brands in the exploding L.A. design scene. YA-YA is based in Los Angeles' fashion district; the company and product take it's inspiration from the surrounding bustling urban environment. YA-YA employs a talented group of designers, craftsmen and production experts. Essentially a young company, YA-YA is a collection of artistic youth that is dedicated to the production of quality apparel. To meet the highest quality standards, each YA-YA product is crafted by a carefully selected manufacturer. YA-YA distributes only to select boutiques and department stores, in more than ten countries. YA-YA's design focuses on elegant fabrics, flattering cuts and is grounded in wearability. Our textures range from silks and cashmere to canvas and corduroys; they always embody luxury and quality. The cuts reflect a custom fit with extended lengths and draped or tailored fits. Most importantly, YA-YA is dedicated to the practical art of fashion and emphasizes flattering the female form.
Yael Aflalo was born in Los Angeles in 1977. After attending the University of California at Berkeley, Yael spent a year at the Fashion Institute of Design and Merchandising in Los Angeles. At the age of 20, Aflalo began designing apparel, piece by piece. Yael's found her foundation in reconstruction and used unique pieces of reworked vintage Levis for her first medium. Soon, the buyer of Fred Segal, Jon Eshaya, took notice and urged Aflalo to create an entire collection. Yael launched YA-YA as a sportswear collection in the Fall of 2002. With an interest in human behavior and psychology, Yael designs clothing as an expression of emotion. Wardrobe as a costume for unrest, happiness, dysfunction and lust.