Founded in 2004 by long time pals Justin Timberlake and Trace Ayala, William Rast is the “New America” denim culture brand. Ayala and Timberlake both grew up in Memphis, Tennessee and have been best friends since childhood. As a teenager, when Timberlake’s fame began to grow, Ayala decided to become his best friend’s personal assistant and the two toured the world together. After huge success as a singer-songwriter, musician, record producer, dancer, actor, and businessman, Timberlake wanted to try something new. Ayala and Timberlake conceived of their own brand of jeans, showing the influence of their southern roots and Memphis native Elvis Presley. "Elvis is the perfect mixture of Justin and I," Ayala says. "You can go back and see pictures of him in cowboy boots and a cowboy hat and a nice button-down shirt, but then again you can see him in a tux and a collared shirt with rhinestones on it and slacks. We like to think 'If he was alive today, what would he be wearing?” William Rast was named to honor their grandfathers (William was the name of Timberlake’s grandfather; Rast was the last name of Ayala’s grandfather), who, too, were friends. Originally an exclusively jean brand, William Rast now includes a complete lifestyle collection.
William Rast denim has gained celebrity fans like Timberlake’s fiancé Jessica Biel AND ex-girlfriends Britney Spears and Cameron Diaz, along with Jessica Alba, Miley Cyrus, and Jessica Simpson. If the ex-girlfriends can’t even resist sporting these jeans, how are we supposed to? With sophisticated fits, fabrics, and washes and styles that easily transfer from day to night, there is no need to resist these chic jeans. Match some William Rast denim with that pair of cowboy boots you keep in the back of your closet and make Timberlake and Ayala proud!
To find the perfect pair to match your cowboy boots look out for a William Rast denim sale today or look through our entire collection of denim !