V i X is a collection of swimwear, dresses and accessories for women. Its founder and creative director Paula Hermanny was successful at combining her personal style and sophistication whilst remaining true to her Brazilian roots. Perceiving a void in the US market for chic, fashion forward swimwear, Paula wanted to create stylish yet wearable suits for women of all ages. V i X was launched in 1998.
In designing V i X, Paula draws inspiration from her native country Brazil. “The beaches of Rio are covered with beautiful, confident women in an array of swimsuits. I just love walking the beach and seeing women that exude style and an appreciation for fine swimwear”, Paula Hermanny. She also travels to Europe twice a year to stay in front of the fashion trends. Her translation is unique as it creates a seamless connection for her customer. She wants customers to experience trends but not be defined by them. She aspires to bring to life the ideal print, embellishment and silhouette.
Paula Hermanny was born in Vitoria, Brazil and currently resides in San Diego, California with her husband and two children. She was inspired by her mother and grandmothers’ sense of style at a very young age. “They were chic, sophisticated and feminine, the quintessential example of stylish elegance. I grew up with a seemingly natural love for fashion,” Paula Hermanny.
Paula blends her unique use of accessories and bold prints with timeless silhouettes to create the season’s “perfect swimsuit”. V i X customers appreciate this artisanal, handmade approach to swimwear. They know when they purchase V i X they are choosing fashionable uniqueness and quality. “I am grateful to my loyal customers. I sincerely hope that my collection speaks to a range of women. I try to encompass ‘something for everyone’ in my designs,” Paula Hermanny.