True Religion

By Amanda Casabianca

It's not an easy feat being an American-made jean in today's highly saturated denim world when a myriad of new, luscious lines of sexy styled denim are popping up yearly.

You are crowded onto ever-swelling racks, knocked off in Hong Kong, fought over on Ebay... Your greatest hope is for a sexy celebrity to choose to swathe her derrière with you, thus making you a permanent jeans sensation—albeit one competing with Dolce and Gabanna, Cavalli, Evisu and other lofty European labels.

Made in the USA, True Religion jeans are at the topper-most of the popper-most and it's a well deserved title, pure and simple. Their jeans flatter virtually every figure, famous or unknown. And although nearly every celebrity owns a pair, it's no accident that they have yet to reach the over-exposure of Seven For all Mankind and Blue Cult. CFO Charles Lesser has reportedly been meticulous in whom he has selected to carry his product.

It is no surprise that the minds at True Religion are the same team behind Bella Dahl either. Those who were lucky enough to get their hoodie sets from 2002/2003 will tell you how unrivaled the fit and adorable the styling still is. Bella Dahl was also one of the first lines to restyle cords, making them slim and elegant. It's almost as if they watched the mistakes that other jeans designers made and vowed to be different.

True Religion JeansWhile many lines baffle in their styles and selections, True Religion has kept it simple—and may they stay that way! The two main jeans available are The Joey (a low rise jean with flattering buttoned pockets and an elongated twisted seam at the knee) and The Bobby, a boot cut jean with the only truly wearable ultra low rise available, meaning these will not expose you even if you are curvy.

Both jeans have nice long inseams, horseshoe stitching on the back and an adorable front coin pocket.

To further please consumers, the exact same cut of either the Bobby or Joey comes in Rigid (100% cotton) or stretch, corduroy, and the now legendary Vintage or destroyed styles. Most important is the positioning of the pockets which, while on the larger side, shape the butt beautifully with signature horseshoe stitching and spot-on placement. Best of all, every pair is comfortable! Read more...