Founded in 2002 by designer Jeffrey Lubell, True Religion jeans are all about a great fit. Growing up in New York, Lubell’s love of denim came at an early age. Bleaching bell-bottoms and adding leather and denim patches over rips and tears became an easy way to update his favorite jeans. He also began drawing album covers on jackets and hand-embroidering designs. These small trend-setting elements Lubell began establishing as a teenager, transferred directly to the designs made for True Religion jeans. Using thicker threads in a multitude of colors, lock seams and customization of oversized hardware in a variety of styles for both men and women make True Religion denim truly a one-of-a-kind brand. Believing that “there’s only one read religion and that’s people,” Lubell wanted to create something for the people and “all the people in the world wear jeans.” As a tribute to his “true religion,” Lubell has created a denim line that emphasizes fit, quality and style and the inspiration to make men and women look and feel good in their jeans.
Selling out of his first boutique in just 2 days, True Religion’s believers have spread everywhere including celebrities like Angelina Jolie, Jessica Simpson, Megan Fox, Kate Hudson, and Jennifer Lopez. For a 70’s inspired date night jean, the cult favorite and top seller “Joey” jean is the perfect piece and with a look that will never go out of style you’ll be pulling these jeans out of your closet over and over again. With such a great fit and unique details, you won’t want to buy any other brand again.
Become a believer (or renew your beliefs) in the “true religion” today and look through the entire True Religion jeans collection or shop our entire denim collection to find the perfect pair for you!