What originally started as a business venture that would allow founder John Whitledge to surf and travel the world became Trovata, an award-winning lifestyle brand that can be found in the finest boutiques and specialty stores across the globe today. Centered on travel, art, education, and music, Trovata is redefining American style for its generation.
Taking inspiration from classic American sportswear from the 60s and 70s in the style of JFK Jr., Serge Gainsbourg, Jackie O, and Jane Birkin, Trovata continues to refine its timeless product offering of men’s and women’s outerwear, sweaters, and separates, men’s suiting and woven shirting, and women’s dresses. Offering quality, modern wardrobe staples for the young, worldly, and creative, Trovata is poised to grow and redefine American style.
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