Taverniti So Biography

Taverniti So's Biography

Born in France, originating from Italy, Jimmy Taverniti launched in Europe the “American Vintage Style” in the 80’s. Jimmy interpreted this signature style as sophisticated fabrications with intricate attention to detailing. “I love what is worn”, says Jimmy. The vintage inspiration drives him to create and to experiment new wash techniques as well as dyes processes. From the beginning Jimmy strongly believed that the modern relax sportswear look of vintage fashion would become a way of life. He was right. Jimmy is one of the first contemporary designers to achieve this worn chic look.

All fabrics Jimmy uses are carefully studied in order to be specially tested. Silk, denim and leather are his favorites. Indigo dyes, natural pigments, discoloration are some of the techniques favored in the TAVERNITI Collection. In 2004, Jimmy and his old friend Paul Guez (founder of Sasson jeans) joined forces to launch “TAVERNITI SO JEANS”. This denim collection fives Jimmy the opportunity to expand his Vintage touch into a pure Contemporary Jean line.

Jimmy and Paul’s team developed new wash treatments and fits, using premium denim as well as other fabrications from USSA, Japan, and Europe. The style is Vintage Chic, worn out but elegant. TAVERNITI SO JEAMS is a powerful combination of sexy Italian fits, sophisticated French Fashion combined with the heritage of all American Vintage.

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