About the brand...

Created by husband and wife team Jamie and Dana Finegold, Tart Collections is all about creating a timeless collection that shows off a woman’s natural radiance and confidence. The college-sweethearts first conceived of their sportswear line while attending UC Santa Barbara. Jamie, a beach volleyball fanatic, created his own line of bright volleyball gear inspired by the neon-colored surf wear popular in the late 80’s, and sold his designs around campus. During his junior year he met Dana who quickly jumped on board and, as an accounting major, began managing the money of this small business. In 1996, the couple launched JD Fine and Company which was a fast success. Tart Collections, its contemporary women’s sportswear line, was quick to follow and has become a favorite among celebrities like Katy Perry, Kourtney Kardashian, and Minka Kelly and is sold in more than 700 high-end boutiques and department stores across the country. Balancing their marriage, their four kids all between the ages of seven and sixteen, and their huge success as designers and owners of Tart, Jamie and Dana have it all.

True to the California cool that inspired their line, Tart’s flirty separates have that effortlessly stylish feel that makes for an easy day to night outfit. This season, look out for the bright hues reminiscent of the Day Glo tees the two first marketed back at UCSB. “I’ve been waiting patiently for this trend to cycle back,” says Jamie, “and I am really excited.” The bright colors of the 80’s that we all know and love (again) paired with the high-quality fabrics and chic designs of the Tart clothing line are sure to give you that show stopping look. Look out for a Tart sale today to stock up on all your West Coast cool needs or check out our entire collection of tops and dresses today to find the perfect outfit for you!

Designer > Tart

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