Woo Biography

Woo's Biography

Upon meeting Staci Woo, frenzied designer is not the first thing that pops into your mind. The impression instead is one of calm. Yes, calm. Rather than a fury of lipstick and heels, Staci is a woman that could explain algebra to a six-year old. Her motions are fluid, her expressions sincere, and her design space a quiet oasis of creativity.

This native Northern California gal moved south after studying art at the University of California, Santa Barbara. While in school, Staci worked at a local swimwear company and made her splash into the fashion industry. However, her real break came in 1995, as assistant designer to Adriano Goldschmied for A. Gold E.

"It was a humbling experience," she says of her days in the trenches.

"I was young. Adriano taught me not just about design, but how to see things. He'd rush into the office holding up a pair of dirty blue jeans or an old tee shirt and exclaim, 'Do you see it! Isn't it fantastic!?'"

While toiling for Adriano, Staci began crafting on her own. She whipped up sling bags for personal use that soon became coveted possessions of friends and family. One became two, two three, and thus, in 1997 Woo was born.

Staci then took on another challenge: Underwoo. In search of the perfect under gear for everyday use, Staci found herself at the drawing board. “Comfort, cool, quality. Comfort, cool, quality.” With this as her mantra Staci went to work and created a collection perfect for lazy days and crazy days. Now you can wear Woo inside and out! By 2002, Woo had collected a smart following based on simple yet innovative uses of recycled cashmere and vintage aloha prints. From what began as a bag and intimates collection has now expanded into a unique and fresh line designed for those seeking casual luxe. Each piece is an essential; created with the softest supima cottons and tencels mixed with lace trimming and inspiring prints. Woo has graced the pages of fashion magazines like Cosmopolitan, Fitness, Fit Pregnancy, Glamour, In Style, Los Angeles, Lucky, Organic Style, Shape, and WWD and can be spotted on today most popular TV shows like Desperate Housewives and the OC.

See you in Woo!

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