Rogan strives to create a lifestyle aesthetic emphasizing purity of form and comprehensible design. Innovation and function are emphasized in all facets of design.
Using advanced construction and wash-processing techniques on time-honored raw materials Rogan creates clothing that combines elements of the past with finishing technology of the future.
The result delivers essential pieces for the wardrobe and habitat.
We often try to camouflage the design detailing, preferring that the functionality not stand out from the garment, that it be unobtrusive. Fabrics are abraded, exposing the yarn’s character – akin to exposing the grain in wood sculpture. Real wear and tear from everyday work environments is documented in the look and texture of the fabric. We strive to create product that is consistently inconsistent. The aesthetic encourages investment in a wardrobe that accents one’s unique character. The branding approach is much the same; we provide brand confirmation inside the garments but remain subtle, almost generic on the exteriors.