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LivePerson Launches LivePersonalShoppers.com
NEW YORK, NY – April 19, 2007 – LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat technology for customer support and sales, today announced the formal introduction of LivePersonalShoppers.com (www.livepersonalshoppers.com), a destination site designed for online consumers in need of live shopping assistance.
Powered by LivePerson’s award-winning live chat technology, the site provides consumers with direct, one-click access to personal shoppers and companies that have a comprehensive, expert knowledge on a wide range of products and services.
Currently in beta test as a free service, LivePersonalShoppers.com enables consumers to conduct an immediate, text-based conversation with their choice of personal shoppers. During each live chat interaction, personal shoppers guide consumers to recommended online retailers. These experts come from a wide range of backgrounds including a fashion and beauty writer, an eBay entrepreneur, and several Hollywood wardrobe stylists. Each expert has a profile that highlights their area of expertise and showcases consumer ratings and testimonials. Expert categories include clothing, accessories, gifts, home décor, wine, cosmetics and baby products.
“Working with some of the largest brands in the world, we know that chat influences consumers’ purchasing decisions,” said LivePerson CEO Robert LoCascio. “With LivePersonalShoppers.com, we created a place on the Web where real-time help is always available to consumers from either personal shoppers or retail representatives. This is the first step towards blending our historic strengths in real-time communication with consumer demand for a more personalized and convenient way of shopping online.”
In addition to the personal shoppers, the site features a directory of 100 LivePerson customers. Customers are listed by category, such as Travel, Health & Beauty, Home, Gifts, and Accessories. “By empowering the consumer with a single place on the Web to find companies who offer live chat, we believe we will accelerate the adoption of our core products by more businesses,” adds LoCascio. “The directory provides companies a way to drive more qualified traffic to their websites than the traffic generated from traditional channels such as email and search engines. Our experience shows that one out of every five visitors who chat online while researching a product or service will make a purchase.”
“Live chat gives CoutureCandy a voice,” says Matthew Hunter, Co-founder of CoutureCandy, a featured retailer, “Shoppers can get fashion advice from our celebrity style blogger, and personalized guidance from our customer service representatives. LivePersonalShoppers is giving consumers a natural way to shop online—like going to the mall with a stylish, helpful friend.”
LivePerson has been beta-testing the service since November of 2006; all expenses related to the venture have been expensed as incurred.