Parameter Biography

Parameter's Biography

Parameter’s Creative Director, Maytal Sharifi and design team have created an inspired collection for Fall 07, that pays homage to the brands signature ‘vintage Parisian’ inspiration, while bringing weightless volume and menswear shapes to the fore. Also added to the mix this season is a measured dose of ‘grunge’ to diversify the brands chicly feminine direction.

This season pants come slim cut, or wide and cuffed, in basic black and white, and work back with a variety of jacket styles – classic tuxedo, a cropped twill jacket, boyfriend cut, blouson sleeved tweed coat or a dainty dropped-waist coat with front pockets.

Tops are pretty and girlish, and focus on tunic and swing shapes. The silver princess ruffle tunic and emerald silk tunic with appliqué hem are divine. A stand-out top is the tie-neck blouse with lace in a red and white print, a black and ivory mod-print top is fun with flower detailing, and the secretary blouse in mint chiffon balances the season’s heavier fabrics.

The real focus of the Collection, however, is the dresses. The season’s musts include bubble and metallic mini dresses that both beg for opaques and flats. The red and white print drop-waist silk dress is delicate and perfect for layering, and a slate bubble-sleeved dress covers the season’s mandatory monochromatic looks.

Fabrics are rich and textured including brocade, metallics, printed jersey and silk chiffon, brushed cotton, gauze, light tweeds, bright colored sateen and velvet burnout.

Parameter Fall 07’s palette is wonderfully wintry, based in grey, charcoal, champagne, silver, ivory, brown, slate, sand, chocolate and black and peppered with elegant pops of color – eggplant, red, mint, emerald and teal.

This season represents a turning point in the development of the brand. We see a new sophistication this season from Parameter – a sign of things to come, and a declaration of the brand’s intention to maintain its position as one of the fastest growing upscale brands in the Contemporary Market.

Parameter Clothing & Accessories

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