A Primer for Denim Lovers

These are not your cowboy's jeans; this quintessential American basic has evolved into a fashionista's staple.

This denim craze can be attributed to both the popularization of casual lifestyle dressing as well as the L.A. contemporary market becoming a dictating force in fashion trends.

Designer jeans now retail for an average $150 (steep for a pair of dungarees), making them more of an investment then an impulse buy. The designer market for jeans has turned into a competitive field filled with different fits and styles that can make anyone dizzy without a guide.

Here are a couple of current "it" brands...

-Paper Denim and Cloth-

This slim-fitting jean is developing a niche for itself in a saturated market. The company's Japanese denim has unusual texture. The Black Label Program the company is developing will be a limited edition line available this month, with five styles limited to 300 pair. Talk about exclusive: You can only purchase these jeans via a hidden link on the Paper Denim and Cloth web site, and purchases will be limited to three pair per person.

-Levis-

Do not forget the classic American jean company. They have developed a program that allows you to purchase jeans that have been customized to fit you. This is becoming a poplar alternative to off-the-rack jeans from the Gap.

-Rock and Republic-

Very low waist, look great on skinny tall people---the rock stars' choice.

-Seven-

Brought the denim craze into full frontal view last season, by becoming the "it" jean, but with the fast moving market they might soon be pegged as yesterday's look. Still, fashionistas swear by their slim-fitting sleek look ; they make almost anyone look like a superstar.

-True Religion-

These dark rinsed jeans have strategically placed mini tears all over them. They start at $175 a pair; at this price, the tears are more of an added accessory than a rip.

When creating a jean wardrobe remember day into evening looks. In the daytime, choose something more casual-- like a pair of denim cargo jeans. Evenings, you'll want something more classic and sleek to go with a sexy/fun top.

Stores that carry these high-end designer jeans in New York are Scoop, Bergdorf Goodman, Barney's New York, Saks Fifth Avenue, and other specialty stores. Read More…

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