You might ask yourself what Gwyneth Paltrow, Britney Spears, Brad Pitt and Kate Hudson all have in common? They were all among the first to realize the appeal of the “Aero” aviator, a modern take on a retroclassic pilot sunglass. Legendary eyewear design house, Oliver Peoples’ revived aviator sunglasses are the design choice for many of Hollywood’s elite and the world’s most stylish and fashion forward individuals. Since its creation in 1997, the “Aero” aviator sunglass has had global appeal and its iconic status has continued to soar. In fact, the “Aero” has become somewhat of a staple in Hollywood. Like the “Levi’s 501” jean, the “Aero” has a utilitarian appeal that has made its popularity continue to soar even seven years after its creation. It can be worn dressy or casual, by people of any age, male or female.
The attraction to the “Aero” comes from its pure functional styling, as well as the multi-purpose and highly advanced OPX Photochromic and Polarized lenses that are exclusive to Oliver Peoples. The “Aero” fits any face and celebrities are attracted to the multiple frame and lens color options that allow them to create their individual style. Gwyneth sports gold frames with dark brown java lenses while Kate opts for a more feminine gold with pink cashmere lenses. The Aero with OPX lenses heightens their visual performance while enhancing their personal appearance.
Nina Garduno, Vice President of Ron Herman Men’s at Fred Segal Melrose, was one of the first to recognize the “Aero’s” addictive nature, saying that she has “been selling it to the most progressive and influential people in the entertainment industry.” Her clients are recognized worldwide and are often spotted in both film and print media, which has further contributed to “Aero’s” global success.
The success of the “Aero” has also inspired Oliver Peoples designer, Larry Leight, to create additional aviator style frames that share the same details and continue to combine fashion and function. These new styles include the Victory, Nitro, Jato, Rossi and Speed. These sunglasses can be seen on faces all over Hollywood, including Jennifer Aniston, Naomi Campbell, Angelina Jolie, Kevin Spacey, Stephen Spielberg, Uma Thurman, Adrienne Brody, Dennis Hopper, Michael Caine, AJ McLean, and Orlando Jones.
Oliver Peoples is aware of the impact of celebrity endorsement and are truly flattered that its glasses are sought out by these style-mavens. The “Aero” has remained a mystery because there are no logos applied to the outside of Oliver Peoples eyewear, making these frames recognizable to only those who know.
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