Started in a dingy garage in Hollywood, CA, over the Summer of '03. Morphine Generation was founded by LA rock musician/graphic artist Erik Hart and LA-based director/fashion photographer Elliot Hans. Erik combined the emotion of his aggressive, visceral and oversexed performances, with Elliot's keen eye for photographic beauty to create the inspiration for their Morphine Generation clothing. "Rock n Roll, Decadence and Luxury".
With no formal fashion training and just 3 handmade samples, the boys got orders from some of the world's top high-end accounts, such as Fred Segal, Theodore, Lisa Kline, Atrium, Bloomingdales, and Ships Tokyo. The Morphine Generation line consists of a kind hand, distressed t-shirts and polos. All garments are made form the finest and most luxurious cottons. Which are designed to drape and complient the body. Each garment is silk screened, with original artwork, which screams and shouts to be seen.
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Elle Magazine - Now that neo-garage bands are electrifying mainstream music with a punk-rock sound, musician Erik Hart and photographer Elliot Hans are striking the right note by designing L.A.'s Morphine Generation. Their new line of polos and tees turns the ‘70s ethos of sex, drugs, and rock ‘n’ roll into a design mantra.
Sportswear Magazine: 10 Translations of LA Fashionspeak - One of the hottest fledgling label to emerge from LA of late is Morphine Generation, a line of streety, cheeky sportswear that already has earned hipster cred for its deconstructed blazers, fleece hoodies and supersoft distressed polos and tees that carry messages such as PROTECT YOURSELF FROM HOLLYWOOD.
Team Party Crash: Morphine Generation Fall Fashion Show - The Morphine Generation fall fashion show, presented by the trendsetting kids at Flaunt magazine
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