Morphine Generation

Sportswear Magazine: 10 Translations of LA Fashionspeak

THIS MORPHINE'S NO DRIP

One of the hottest fledgling label to emerge from LA of late is Morphine Generation, a line of streety, cheeky sportswear that already has earned hipster cred for its deconstructed blazers, fleece hoodies and supersoft distressed polos and tees that carry messages such as PROTECT YOURSELF FROM HOLLYWOOD. Created by musician/fashion neophyte Erik Hart and his brother, the line is quickly building retailer, media and celebrity buzz.