Morphine Generation

Desperate for a dose of ennui, we sniff out Morphine Generation, where we're glad to hear that the name refers to "the numb, detached society we live in today." Still, as it turns out, Morphine's rep isn't all that numb and detached. "We started six months ago," he says, gazing fondly at a torn undershirt that reads "Filthy," "and we've already got every major account. We got Barneys! We got Fred Segal!"