Morphine Generation, a 30-piece tops-driven collection for men and women that takes its cue from the likes of Sid Vicious with razor cuts and distressed fabric.
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Desperate for a dose of ennui, we sniff out Morphine Generation, where we're glad to hear that the name refers to "the numb, detached society we live in today."
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Beverly Hills has its fair share of elite stores catering to A-list celebrities, industry heavyweights and even some ladies whose idea of "lunch" is shopping. But how many stores are there that make you look and feel like a rock star?
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The Morphine Generation fall fashion show, presented by the trendsetting kids at Flaunt magazine
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One of the hottest fledgling label to emerge from LA of late is Morphine Generation, a line of streety, cheeky sportswear that already has earned hipster cred for its deconstructed blazers, fleece hoodies and supersoft distressed polos and tees that carry messages such as PROTECT YOURSELF FROM HOLLYWOOD.
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Now that neo-garage bands are electrifying mainstream music with a punk-rock sound, musician Erik Hart and photographer Elliot Hans are striking the right note by designing L.A.'s Morphine Generation. Their new line of polos and tees turns the ‘70s ethos of sex, drugs, and rock ‘n’ roll into a design mantra.
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