The Legendary America's Cup meets Murphy&Nye's Made in Italy
Valencia (Spain), 27 April 2005
On 8 March a three-year agreement was signed in Valencia by Michel Bonnefous, CEO of the organisers of the 32nd America’s Cup, and Guilio Sala, Managing Director of Murphy&Nye.
As a result of this prestigious contract, Murphy&Nye has acquired an exclusive world licence to design and produce official men’s, women’s and junior collections for the ‘32nd America’s Cup’. These will be marketed through its own distribution network (over 2,500 points-of-purchase, including multi-brand boutiques, shop-in-shop corners, and more than 90 flagship Murphy&Nye stores) from June 2005 until 2007, when the competition takes place.
“We’re very proud of this success, which means our company will be representing Made in Italy in one of the world’s most prestigious sports events - says Sala -. This agreement gives us the chance to boost Murphy&Nye’s reputation enormously. This operation will provide a major driving force for reaching our objectives of international expansion. Moreover, the project will be supported by a series of sales and communications initiatives without precedent for the brand”.
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