SIXTY Group launches Energie and Miss Sixty lines for kids under 14.
2005 will definetely be a challenging year for SIXTY Group.
Following the announcement of the new Miss Sixty Fragrance licensing agreement and launch, 2 brand new Miss Sixty and Energie lines for kids under 14 are going to be released.
According to Wichy Hassan and Renato Rossi, co-founders and leaders of Sixty Group, the lines will not be identified with anything in addition to official Energie and Miss Sixty logos, because, as they stated: “Market analysis and researches confirm that the market is ready to welcome both kids’ collections, but we want to strongly “preserve2 the adult lines’ consistency and design.
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