COTY ANNOUNCES LICENSING AGREEMENT WITH MISS SIXTY
Agreement Marks the Italian Fashion Brand’s Debut Into the Beauty Industry
COTY INC ANNOUNCES LICENSING AGREEMENT WITH MISS SIXTY TO DEVELOP AND MARKET FRAGRANCES AND TOILETRIES
PARIS NEW YORK, September xx –Coty Inc., one of the world’s leading beauty companies, announced today the signing of a global licensing agreement with Italian fashion company brand, Miss Sixty Spa. Under the terms of the license, Coty’s masstige fragrance division, Coty Beauty will develop and market Miss Sixty branded fragrance.
Created by the duo Renato Rossi and Wichy Hassan in 1991, Miss Sixty fashion conquereds the planet with a unique its inventive, sexy, provocative and trendy fashion image inspired by the 70’s. It will now enters the fragrance market for the first time where with products will be developed to target its core audience of highly fashion conscious edgy, experimental, ‘sassy and sexy’ 18 to 25 year-old women.
The first fragrance line will be launched in Fall 2005 in key European countries.
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