Miss Sixty

By Rod Hagwood

Nothing sells like a celeb.

Models are all fine and dandy, but great bone structure can be found in Tinseltown, too ... and the recognition factor with entertainers is off the charts. We're a celeb-sodden society, and we like it that way. That's why fashion houses and brands roll out the red carpet for any famous face they can exploit to make cash registers ring.

Here's a rundown on who's pimpin' products for whom this upcoming fall season.

Demi Moore as everyone knows by now -- will appear in the Versace fall campaign that launches in August. But what you may not have heard is that the reason Donatella chose Demi was because she wanted to get the message out that the sexy sultry label is no longer the wardrobe of choice for mistresses and nightclubbers, but for working women balancing career and family. Yup, that Demi is just plain folks.

Asia Argento -- who no one knows now -- will see her star rise when the movie Marie-Antoinette comes out next year (currently she's in Land of the Dead). In the meantime she will appear in ads for Miss Sixty jeans (the denim of choice for Britney Spears, Mischa Barton and Alicia Keys).

Catherine Denueve will be the next Beauty Icon for MAC cosmetics, following in the diva steps of Liza Minnelli and Diana Ross. That is all well and fine, but how do drag queens impersonate Deneuve?

Andy Roddick -- Boca boy and tennis champ -- has been signed by Lacoste activewear (along with court mates Tatiana Golovin and Richard Gasquet). "I've always thought Lacoste was an excellent company with a great tennis history and awesome clothing," Roddick said in press materials. Roddick has also signed on to develop a fragrance with Fort Lauderdale's Parlux Fragrances to launch in 2006. Parlux also makes sweet smells for tennis ace Maria Sharapova, Paris Hilton, Perry Ellis, Guess, Ocean Pacific and Fred Hayman Beverly Hills.

Liv Tyler is returning to her model roots as the face for Givenchy's new fragrance Very Irresistible Givenchy Sensual Eau de Parfum. Though the actress has been the face of Givenchy for the past few years, she's been taking time out to raise her son, 7-month-old, Milo. And now her maternity leave is over. "I've been busy being a mom. I wanted to focus on doing that the best I could for these past six months ... Now it's time to get my body back in shape and get back to work," she said in Fashion Wire Daily. Uh huh. She's in good company. The last movie-star face for the house of Givenchy was the late great Audrey Hepburn. Read more…