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July 7, 2006

Serf's up

Since CoutureCandy is based in the seaside town of Santa Barbara, CA one might assume we spend our days eating tofu, practicing yoga and letting the relaxed Cali vibe be our guide. And for the most part, they might be right. Granted, sometimes the mud is sliding, the earth is quaking and the hills are on fire but at least we have a knack for keeping everyone's best assets looking like a million bucks! It's all about priorities people.

So if your booty is in need of some wardrobe TLC with an extra dose of contoured sexiness, look no further than denim extraordinaire, Mik Serfontaine. His California-born label Serfontaine was founded in 1995 with a single red-hot design and has been turning heads ever since with its signature rope stitch and flawless fit.

You can listen in on our latest Podcast interview with Mik for the inside story on the edgy denim line's latest ventures including a partnership with Biometrics, an innovation company that will scan a client's body measuring over 200 points in space (dressing room lighting valid excuse no more) to create a custom pattern for each individual's jeans.

Wow, that reminds us of the future! Where's my flying car and does it run on avocado oil or organically raised hemp flowers? Just kidding, kind of.

Get the inside story from designer Mik Serfontaine of Serfontaine Jeans in our latest, EXCLUSIVE Podcast interview with the denim giant

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