Lucky Brand Fall 2011 collection infuses old styles as well as new. Hippie-chic flares and wide legs are given a modern twist with bright blue hue as well as a light-washed look. Keeping in theme with their Southern Californian inspired look, the denim is stylish yet effortlessly cool.
Born out of Southern California, Lucky Brand is inspired by the luscious nature of the area. Orange groves, mountains, and beach towns reflect their well-worn and laid back aesthetic. Lucky Brand seeks to give their denim real character and soul by ripping, mending, sanding, and fraying their jeans for an authentic and speak look. Inspired by the rugged denim of pioneers, Lucky Brand label "has the essence of Southern California sewn right in."