Once upon a time in a land far, far away called Pacoima, there were two nice girls, Pam and Gela, who set out to create the perfect girlie collection, Juicy Couture. Pam and Gela really really loved to shop so they knew that the collection had to be all about shopping for the perfect thing to wear. And they also knew that if something made them happy that it would make other girls happy too! Juicy Couture is all about feeling happy and comfy and gorgeous. Be happy wear Juicy Couture is the Juicy Couture philosophy and Juicy Couture girls love to laugh? Soon the legend of Juicy Couture spread and men decided that they wanted to feel as fabulous and wonderful as the Juicy Couture girls... In a manly man kind of way of course. So Pam and Gela created the most perfectly brilliant collection for men. Now everybody can be as Juicy Couture as they want or need do be. Juicy Couture swept the land and everybody lived happily ever after.