Joie, the word in cool jeans

Plus: Power up and cool off with Cold Fusion

Sean Barron, garment guy about town, has teamed up yet again with a talented designer to create a major success. He did it with Katayone Adeli nine years ago and now with Joie Rucker, former V.P. of design for Guess and Levi's. The result is Joie Jeans, a fashion line that has tapped into the market of women looking for a whole outfit under one label, and at an affordable price.

Joie is hippy-boho-meets-sassy Sex in the City, with tight jeans and embroidered tops. Joie makes for easy shopping that looks as if you have hunted from hometown department store to LA vintage store to Manhattan read more...

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