Created in 2001 and headquartered in a loft in downtown Los Angeles, Joie began by designing signature cargos. Since then it has expanded to include tops, dresses, pants, shorts, and shoes and now prides itself on providing customers with a “global wardrobe.” Owner and Creative Director, Serge Azria makes sure that each piece designed encompasses the three key elements of the Joie concept: “Casual, Comfortable and Luxurious.” With a concept like this it is obvious that the Joie collection is inspired by its roots in Southern California. The woman wearing Joie clothing is going to have a look that can go from the beach to the streets, an effortlessly chic look that is comfortable to wear and makes her look great. This ever-expanding brand has gone international with boutiques in New York and Paris’s esteemed Galeries Du Palais Royal as well as being found in department stores across the globe.
Soft, comfortable, and easy to throw on, Joie tops are a must-have for any girl on-the-go. Whether you want to dress up one of their casual tops with a sleek pair of skinny jeans or dress them down with some of your favorite cut-off shorts, you will always feel confident as well as comfortable in these styles. With a mixture of feminine detailing and boho-chic prints, these modern pieces have vintage influences that make this collection truly unique and give the customer a little bit of an edge. With celebrity fans like Kate Bosworth, Vanessa Hudgens and Katie Holmes, and often used to style the actresses on the hit television show Gossip Girl, Joie is a brand that is steadily becoming a leader in designer apparel. To add some feminine casual looks to your wardrobe, watch out for a Joie sale or browse our large collection today! And for more styles, check out our entire collection of tops!