They'll take you on a first date or to the grocery store. Wear them with high heels and they're hip; pair them with sneaks and they're relaxed. Denim jeans may have started out as sturdy workwear, but they have reached fashion icon status. According to Cotton Inc., the average American owns seven pair of jeans and wears them three or four times a week. Here's the lowdown on what to buy:
For the chic at heart, it's not enough to have a nice-fitting jean: it's paramount that it be the hottest wash, coolest leg style and hippest length. And a designer label doesn't hurt either. Primo labels can set you back more than $100, so make sure you can get them zipped without lying down.
If perfect fit or personalized style is what you're after, try custom-made jeans. Online merchants will use your measurements, fabric and fit preferences to design a one-of-a-kind pair; in-store shops let you customize or create a pair from scratch. Do-it-yourselfers can add crafty touches like patches, crystals and studs for self-expression.