Joe's Jeans

Joe's Jeans -- Key Points

BRAND: JOE’S JEANS

SCOOP
Cult favorite since launching in Spring 2001, JOE’S revolutionized the designer denim industry w/ the introduction of a unique Six Basic Fits program last year – winning countless praises for achieving figure flattery across a wide variety of female builds. The program expands in early 2005 with the introduction of the “Muse” (40’s style Hollywood glamour) and the “Provocateur” (the petite version of our best-selling “Socialite” fit).

BUZZ
An endless roster of “Who’s Who” covet JOE’S, including Cameron Diaz (“Socialite”), Drew Barrymore (“Lover”), Britney Spears (“Starlet”), Hilary Duff, (“Rocker”), Gisele Bundchen (“Twiggy”), Beyoncé (“Honey”), Catherine Zeta Jones (“Muse”), and Mena Suvari (“Provocateur”).

BEST FEATURES
Precise fits, low-waists, and sexy slimming silhouettes offered in stretch & rigid styles. Innovative finishes, details, and appliqués set JOE’S apart from the rest of the denim crop.

MOST WANTED
JOE’S Premium Gold Label is a runaway hit!! In strict limited quantities available only at select specialty boutiques, the new Premium line boasts of couture quality handiwork inside and out for a truly indulgent score to boast about.

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