Cult favorite since launching in Spring 2001, JOE’S revolutionized the designer denim industry with the introduction of a unique Basic Fits program last year – winning countless praises for achieving figure flattery across a wide variety of female builds. The program expands this Spring with the introduction of the “Muse” (a 1940’s style trouser fit with a 8.5” rise) and the “Provocateur” (the petite version of our best-selling “Socialite” with a 29” inseam).
“It’s no wonder that Hollywood glamour has stood the test of time. Think Marlene Dietrich. This fit, with its wider leg and higher waist, conjures up images of a woman with a certain sexy style.”
“Inspired by all those times when late nights and genuine attraction come together. This silhouette has a shorter inseam and a higher knee break to lengthen the leg. It’s no wonder then that a petite girl in a great fitting pair of jeans has all the sex appeal in the world.”
With product set to hit stores later this month, celebrity fans are excitedly anticipating the arrival of their pre-orders placed months ago to reserve pairs of the first deliveries!! Such notables include Catherine Zeta Jones (“Muse”) and Mena Suvari (“Provocateur”).
The LA-based designer jean company consistently ranks as one of the top denim brands around – revered most for its innovative designs, details, appliqués, and superb construction. JOE’S continuously introduces new rinses, denim grades, and hand finishes each season to satisfy the ever unyielding demands of fussy fashionistas – a hallmark that most distinguishes JOE’S from the rest of the denim crop.