Founded by a retired Air Force fighter pilot, inspired by tattoo designs, and made entirely in the USA? It doesn’t sound like your typical line of casual sportswear, but Dick Cantrell has changed that! Founded in Santa Monica, California in 1991, Hard Tail Forever is a unique line of premium sportswear with designs that would make any yogi drool. With the launch of Hard Tail, Cantrell revolutionized the sportswear industry, making the clothes more casual, comfortable, and chic. The clothes that used to be reserved solely for the gym were transformed into stylish everyday-wear. Although Hard Tail has expanded to include premium denim in their collection, Cantrell remains focused on creating clothes that reflect the natural, sexy, and sporty individuality of women today.
Off to the gym for a workout and need to run errands after? Hard tail yoga pants with the roll down waist are a classic and remain one of the top-sellers due to its enduring cut and shape that flatters any body. Not only are they comfortable enough to wear to the gym, but they’re cute enough to make you feel confident when that guy catches your eye from across the room or (let’s be honest,) the girl that never breaks a sweat and always looks good gets on the machine next to you.
Known for having the best dyeing processes, Hard Tail pants feature bright tie dyes and washes that are incomparable with any other brand. With a pair of Hard Tail leggings, you will reveal your inner rock star and maybe even pluck up the courage to try that scorpion pose that your instructor always does. And with Hard Tail’s commitment to reducing their carbon footprint along with their sweatshop-free manufacturing, you’d be crazy not to love this brand!
For more casual sportswear styles, check out all of our lounge & active wear!