Over the years the signature gsus-style has showcased itself more and more clearly; individuality combined with a pinch of self-mockery, a considerable amount of humor and an unexpected use of contrasts. The designers have a tongue in cheek approach towards fashion clichés and always try to put them in a different context. In one of the first collections (1993) a conservative pinstripe – mostly found in up-tight business garments – was used for an oversized skate pant. Other familiar itms from the first collections were the fake fur bikinis. The collection has grown since then, but the rebellious, thought-provoking character is still clearly visible in the humoristic prints, unexpected choice of materials and unusual use of colours.
As a company gsus is a firm believer in the ever so popular punk scene DIY slogan; do-it-yourself. All clothing is designed with personal taste rather than the latest fashion trends from Milan & Paris as an inspiration. Nearly everything is developed in-house and comes directly from the source. Creativity is not only unleashed at the design of clothes, but also at advertisements, photography, own store interiors and the design of the Amsterdam-based headquarters.
We are out of stock or we don't currently carry Gsus. Please check back often as we may carry this line soon.