Over the years the signature gsus-style has showcased itself more and more clearly; individuality combined with a pinch of self-mockery, a considerable amount of humor and an unexpected use of contrasts. The designers have a tongue in cheek approach towards fashion clichés and always try to put them in a different context. In one of the first collections (1993) a conservative pinstripe – mostly found in up-tight business garments – was used for an oversized skate pant. Other familiar itms from the first collections were the fake fur bikinis. The collection has grown since then, but the rebellious, thought-provoking character is still clearly visible in the humoristic prints, unexpected choice of materials and unusual use of colours.
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