I am a third generation in this industry. My grandfather was one of the largest manufacturers of polyester pantsuits in the 60ís. Remember the ones your Jr. High School teachers wore? My father was president of some very large branded garment manufacturers, and was always involved in merchandising, denim and sales.
I can remember back from when I was a kid he used to bring home garments from overseas buying trips and asked me what I liked and didnít like about every piece. Little did I know that he was training my eye for a future career.
Throughout the past ten years, I have worked for large lifestyle brands (Quicksilver), volume private label manufacturers, and been in merchandising and sales for a denim mill. I gained an incredible education in production, product, and textiles. However, I could never fill the void of wanting to use my innate talents in design for my own endeavors.
The opportunity came to me in the way of friends in the industry for 11 years. In August 2003, Grail was born in conjunction with my partners who have a well established and successful full package garment manufacturing facility. Itís the perfect marriage of production capabilities, innovation, and creative talent.
Grail is for anyone who is passionate enough to call what they do an art, whether you are a skater, a surfer, a musician, an actor, a painter, or a designer. This line of unique, custom clothes is for the artist who is fashion conscience, confident, and has the money to spend on the clothes of his/her choice.
Conceptually, Grail is rooted in the not so main stream performers in the core arts. Music will always play a large part in the look and feel of the items we create.
Grail is brand incorporating nostalgic ideas with updated silhouettes, completely original hand drawn graphics, cutting edge wet processing, soft hand fabrics, emphasis on fits, and fresh presentations.
To best explain the work environment, we keep the atmosphere and energy of the surf/skate culture, combined with the creativity of a couture house, while producing contemporary looks.
On the heels of our tremendous response at MAGIC in February 04, we have gotten business from all the ďAĒ list boutique and specialty stores across the country as well as overseas. Grail has received some very important press, and had the opportunity to give the product to high profile celebrities who fit the profile and were extremely enthusiastic about wearing Grail. I have also hired my friend Rene Acuna, who has worked at Hurly and Quicksilver (where we met in 2000). Rene shares my passion for product, and is an important addition to the team.