As one of the great start-up fashion success stories of the 1980s, Generra imbedded itself into the American consciousness. A casual and complete lifestyle concept, the label has graced nearly every category at retail including men's, women's, kids, accessories, and footwear. Capturing its market with a style that ranged from basics to innovative fashion the brand also extended its reach by strong support from national consumer and trade advertising on a variety of media.
We are out of stock or we don't currently carry Generra. Please check back often as we may carry this line soon.