Julianne Moore, Gwyneth Paltrow, Kirsten Dunst and Selma Blair are the latest celebrities to lend a design hand to Generra clothing line.
Hollywood stars have added their personal touches to Generra jeans that are intended for a silent auction at Generra's launch to benefit Inner-City Arts, a nonprofit organization that uses art to empower the lives of inner-city children.
New York-based Generra chose to add Hollywood input because many stars already are wearing the Generra jeans.
"It's not just that beautiful, happy people are walking around in my jeans in L.A., but that the Hollywood thing is also going on and generating sales," said Tony Melillo, Generra's creative director. Read more...
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