Generra Press

Generra Press

Generra Generra: “I was inspired by that Avedon picture of the Warhol Factory,” said Generra designer Tony Melillo. “It’s a mix of interesting kids and it’s not 100 percent models.” more...

Kirsten Dunst: Designing Woman Kirsten Dunst has turned designer for a good cause. The fashion-hound actress – who recently returned from France, where she was filming the Sofia Coppola-directed Marie-Antoinette – put her own touch on a pair of Generra jeans for a celebrity auction benefiting the nonprofit organization Inner-City Arts. more...

Celebs Create Unique Generra Jeans Julianne Moore, Gwyneth Paltrow, Kirsten Dunst and Selma Blair are the latest celebrities to lend a design hand to Generra clothing line.
Hollywood stars have added their personal touches to Generra jeans that are intended for a silent auction at Generra's launch to benefit Inner-City Arts, a nonprofit organization that uses art to empower the lives of inner-city children. more...

Trendspotting This time, in our occasional look at pop culture trends: critter-clad hipsters, flat-footed bikes and Canadian singles willing to come to the rescue of lonely left-leaning Yanks. more...

Generra Clothing & Accessories

Zip Front Long Cardigan
Cowl Neck Belted Top in Melon
Long Tank Dress in Black
Cowl Neck Belted Dress in Black
Bow Dress in Black
Bib Front Henley Tank in Melon
Peasant Blouse in Eggshell
Wrap Dress in Black

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