Frye Boots

By Samantha Jonas-Hain

Can I get a yeehaw? And a bottle of Nair?

Former virgin extraordinaire Jessica Simpson, who makes her big-screen debut as the scantily-clad Daisy Duke in the newly released "Dukes of Hazzard" movie, has helped turn cowboy boots and skin-tight denim short-shorts into this season's couture du jour.

"Now that Jessica Simpson has come out with this movie, we are seeing an influence toward cowboy boots and Western-inspired fashion," said Caroline Roberts, owner of Manhattan's Pookie and Sebastian clothing store, which is only one of many retailers getting a boost in sales from Daisy Duke.

And it's not just short shorts — Daisymania is also hiking up sales of short skirts.

"Our denim miniskirt has been one of our hottest sellers. We normally don't do short denim skirts for the fall, but because of the Daisy Duke influence, we are," said Roberts, whose store sold out of cowboy hats in one day.

Fred Hajjar, owner of dukesofhazzardstore.com, has had a 500 percent increase in sales because of the movie.

"We've had a few people ask for the shorts and we have people asking for Daisy Duke tight t-shirts ($16.95-$17.95). Those are great sellers ... Jessica wore an 'I love Bo Duke' shirt on the 'Newlyweds' show for one second and it sold very well after," he said.

Daisy's boots are walking right out of stores, too.

"Anything that Jessica Simpson puts on her feet flies," said Susan Cocchiola, who handles online orders for Frye Boots, America's oldest shoe company. Frye actually has several pairs of boots named after Daisy herself ($305-$479.99).

"I'm almost scared of the fall season because our sales have gone up so much. It's incredible how many boots we are selling in July," Cocchiola added.

Indeed, Simpson's followers want the head-to-toe Daisy look.

"Jessica has a huge following on what she wears. So many people buy the exact items of clothes that she is seen in," said 23-year-old Katie Haugland, who runs Jessicastyle.com, a Web site that follows the star's every fashion move.

"Jessica's shorts are Lucky Brand Jeans cutoffs and she also wears Hollywood Trading belts in the movie and out and about ... I love her style and she is always wearing what's in."Read more...