In business, as in life, some prefer the high road and some prefer the low. Frankie B. owner and designer Daniella Clarke chose the latter with her low-rise, trendsetting jeans and built a fashion empire based on denim and the humble butt-crack. But, while backdoor cleavage may have been the beginning of Frankie B., it certainly won't be its end.
The original impetus for Frankie B., the mustard seed that became a mighty corporate tree, occurred when Clarke returned home from four years on the road with her musician husband. Taking her cue from the rock-hippie style of the late '60's and early '70's, Clarke began working from her garage, starting initially with a line of sexy, low-slung, boot cut denim jeans named after her main source of inspiration, daughter Frankie.
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