Founded in 1999 by Daniella Clarke, Frankie B. jeans are designed for women that are laid back, feminine, and confident – with a bit of a rock star edge. Clarke has been altering and redesigning clothing to fit her own style since her early teens, but it was while on tour with her rock star husband in the late 90’s that people really started to notice her one-of-a-kind jeans. Soon after, Clarke launched Frankie B., a high end jeans brand named after her daughter Frankie. Creating the low-rise craze, Frankie B. has grown across the globe, gaining fans that are best known for their Frankie B. addiction. In fact, most fans of the brand collect pairs and own on an average of more than 10 different styles!
After a few years of huge success with her own brand, Clarke was invited to join Dittos, the iconic Southern California denim brand that she herself had worn and loved as a teenager. The first collection was introduced in Spring of 2007 and quickly gained a large fan base. Clarke is now the creative director for both Dittos and Frankie B. and with both brands remains true to the philosophy instilled upon her by her mother: If the clothes you’re wearing don’t make you feel and look better, then what’s the point?
With an amazing low-rise, skinny fit that could make any girl feel like a sexy rock star, (or feel like she’s married to one), Frankie B. jeans have become a wardrobe staple for women everywhere. With celebrity fans like Sienna Miller, Charlize Theron, Mischa Barton, Eva Longoria, and Fergie, these jeans are the go-to for high-end denim. Try a style like the Limited Edition in Sun Rise paired with your favorite tunic and a large sun hat to give you that 70’s inspired edge, or the My BFF Legging in Blue Star for a more modern, printed jean look that is perfect for a day of shopping downtown. To start your collection, look for a Frankie B. jeans sale today or look through our entire collection of denim to find the perfect look for any occasion!