Founder, designer, and president with the responsibility of creative direction and vision for FIDELITY, Jason Trotzuk strategically takes his insights from concept to creation when designing FIDELITY. A denim lover at heart, Trotzuk combines his love for fashion, rock n’ roll, and classic American blue jeans, and applies it toward his passion, denim design.
Trotzuk, who stills calls Vancouver home, even when constantly traveling and working with clients in NYC, LA, Montreal, and Toronto, has known for a long time that he was destined to be a denim designer. By 18 he was hand-painting blue jeans in his parent’s basement. From his humble beginnings this labor of love not only put him through college, but was also his creative outlet into the world of fashion. “I would take old pairs of Levi’s and make these hand painted one-of-a-kind jeans with velvet flames and lace trim, the kind of stuff Jimi Hendrix would have worn, it was all very rock n’ roll,” said Trotzuk. Sound cool? These custom jeans sold on Vancouver’s Robson Street for several hundred dollars a pair. Luckily, Trotzuk kept the dream alive.
Most recognized as creator and visionary of many successful clothing lines, Trotzuk turned down design offers from premium denim companies after he parted ways with his former business partners in his most recent brand preceding FIDELITY. He chose instead to develop his own concept premium denim brand and recognized what women wanted in their jeans: great fabric, finishes, and fit and with those elements they would be loyal, trusting, and devoted customers.
With his intimate knowledge of denim history and tradition, Trotzuk ingeniously references and revives the best of denim from the inside out—straight waistbands, busted out seams, dual stitch color, and aged hardware. The result? The look and feel of timeless vintage jeans, but with a highly crafted modern understanding of a woman’s needs.
Trotzuk’s numerous accomplishments and highly respected persona in the denim industry have made him the go to person for what's now and what's next in the market place.