Earnest Sewn

The Importance of Selling Earnest

April, 2005

Byline: David Lipke

NEW YORK -- Visiting the new Earnest Sewn retail store, which opens today in the meatpacking district, is like taking a step back in time. Located at 821 Washington Street, the 2,600-square-foot space has the look of a 19th-century general store-cum-denim factory.

"We really wanted this store to articulate the image and message of the brand," said Scott Morrison, president of Earnest Sewn, pointing to the 500-pound bale of cotton, rusted sanding machines, cracked-leather club chairs and assorted vintage bric-a-brac that artfully dot the rustic space.  Read more...

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