Earl Jean

Earl Jean opened its fist U.K. flagship in Notting Hill last month and, staying true to its roots, it’s all about the product. The site, on Ledbury Road, is also the label’s first freestanding European Boutique.

Situated next door to J&M Davidson and across the street from Emma Hope and Plein Sud Jeans, the store houses the entire Earl Jean collection, including printed-cotton summer dresses and halter tops, as well as a full selection of denim.

“London is known for its individuality and creation of edgy fashion trends, and has been pivotal to the success of the Earl Jean brand since its introduction in Europe,” said Bonnie Takhar, president of Earl Jean. “Now that the brand is progressing with our strategic expansion plan, it makes perfect sense that we should open our first European boutique in London…”

The 2,000-square-foot, two-level store, designed by architect Kevin Thornton, is based on Earl Jean store in Larchmont, Calif., and features stainless steel fixtures and dark wood, with glass shelving for folded T-shirts. There are two dressing rooms on the ground floor, each with aged, navy blue leather cushions. Read More…