Earl Jean designer Suzanne Costas is becoming the darling of the denim world. As a teen, Suzanne began altering her clothing in search of the perfect fit. She soon discovered a winning combination for jeans.
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Hong Kong Fashion Week has just wrapped up, with the usual statements from the usual trade executives about how unusually wonderful the scene is in Asia.
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They'll take you on a first date or to the grocery store. Wear them with high heels and they're hip; pair them with sneaks and they're relaxed. Denim jeans may have started out as sturdy workwear, but they have reached fashion icon status. According to Cotton Inc., the average American owns seven pair of jeans and wears them three or four times a week. Here's the lowdown on what to buy:
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Earl Jean opened its fist U.K. flagship in Notting Hill last month and, staying true to its roots, it’s all about the product. The site, on Ledbury Road, is also the label’s first freestanding European Boutique.
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The next two seasons are going to be a key transition for the seven-year-old denim label, according to Bonnie Takhar, who took over as president of Earl in October. She’s preparing a major push into advertising, product extensions and licensing.
“I want to turn the label into a brand….taking it from a five-pocket denim business into more of a collection-based business,” she said in a recent interview.
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