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About Denim of Virtue

What makes a pair of jeans iconic? As in worthy of you wanting to wear them day-in, day-out? California-based Denim of Virtue, the latest premium denim company to come out of L.A., is poised to have the answer.

Denim of Virtue bio...

Recent Denim of Virtue Press

Hilary Duff wears DOV - Hilary Duff is seen wearing Denim of Virtue's Daisy Duke Shorts.

DOV featured in WWD - Denim of Virtue was featured in WWD for their optimistic view on how denim should be and for their uniqueness in their own jeans. Get the latest DOV jeans on couturecandy.com!

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