About the brand...

From designer, Ya-el Torbati comes, [deener], a premium denim brand with a unique take on the classic denim look.

[deener] denim features; premium fabrication and authentic washes that appeal to the evolved and sophisticated woman seeking a refined fit. But, [deener] is not just about jeans…it’s a full denim collection with a diverse selection of jackets, vests, jumpsuits, skirts, dresses, shorts, knickers and outerwear. Created with fabrics sourced from the finest mills in Italy & Japan and distinctive, custom-designed hardware from Argentina, it’s clear that painstaking attention to detail and quality in craftsmanship and material are of the highest priority. Coupling these qualities with a meticulous approach to fit and novel design details, [deener] denim will make you look and feel sexy yet, wrap your body in comfort.

[deener] is designed & finished in Los Angeles, CA.

INSPIRATION: [deener] Ya-el’s inspiration for [deener] is rooted in her passion for, “geometric patterns and shapes”, “an obsession with 50’s era modern design and graphics” a “lifetime of scouring vintage stores, yard sales and flea markets” and a “certain miniature dachshund named, Willard also known as, [deener]”… and what could be more inspiring than that?

THE PEOPLE: [deener] [deener] was founded in 2005 by Ya-el Torbati and Jack Karcher (PL Industries) under the newly formed, Real Indigo LLC. The first collection was launched for the Fall of 2006.

Jack Karcher (PL Industries) is a 20 year veteran of the denim business, highly respected for his dealings with some of the best-known apparel companies in the fashion industry. PL Industries is one of the largest producers of, “high-end private label jeans” in the world. PL’s knowledge of logistics and finances and proven leadership in production and operations has made [deener] one of the hottest, up and coming, premium denim lines in the world.

Ya-el Torabati, [deener] designer/creator was Born in Jerusalem and raised in New Orleans. Ya-el, prepared for a future in design at the prestigious Fashion Institute of Technology (F.I.T.) in New York. Upon graduation, Ya-el went on to accumulate eight years of design experience including a five year stint as the senior designer of women’s denim for American Eagle Outfitters. Armed with this invaluable experience and expertise in fit, fabric and finishing, Ms. Torbati relocated to Los Angeles in 2002 and became the founding designer of the highly successful denim brand, Yanuk.

With over ten years of experience designing and working within the denim medium, [deener] is the ultimate accumulation of Ya-el’s creative influences and dedication to her work.

Designer > Deener

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