Custo Barcelona Biography

Custo Barcelona's Biography

The brothers Custodio and David Dalmau set up their first fashion firm in the early 80's. Very soon they attained to build up a brand name that identified with a distinctive, original and innovative style. The professional experience theat they gained at that stage, both in design and in manufacturing matters, as well as in production and magaging, was their best skill to undertake an adventure that began in '96 with the creation of its new brand, Custo Barcelona.

They chose to show their collection first in the American market, in a moment that was very open to innovative ideas. Their intuition didn't betray them, and in a little while their Custo Barcelona clothes caught the attention of Hollywood stylists, directors and wardrobe designers, both on the big screen and TV. People in "show business" began to wear the outstanding Custo Barcelona t-shirts and shortly after they adopted them for their private lives. Thus was the birth of a total phenomenon, which some US media named "Customania".

This phenomenon stirred up the attention of the organizers of the NY '97 Spring/Summer Fashion Week, and they requested Custo Barcelona to take part in it. Each season they keep on showing their fashion collections there. Their first show set out a great impact, as the prevailing minimalism had dyed the catwalk grey. The overflowing colouring of Custo Barcelona clothes, the daring mixture of fabrics and the intensity of its graphics caught the attention of the most influential domestic media. Their continuous appearances in press and TV shot up sales in the US, raising the interest of the European markets and hereinafter of the rest of the world, where the commercial success that uphold Custo Barcelona in the US, repeats.

The Custo Barcelona firm has not stopped thinking about new challenges. To those t-shirts, symbol piece of Custo Barcelona clothing, they have incorporated other items, until achieving their full line fashion collections and accessories, both for men and woman. The key of Custo Barcelona's success is a distinctive product that has let Custo Barcelona to be placed among the most leading international fashion brands. The Custo Barcelona firm has continued devoting a good part of its efforts to explore new graphic affects and stamping techniques in order to keep on designing innovative items.

Custo Barcelona clothes are sold in multi-brand stores all over the world. From 2000 on, Custo Barcelona considered a policy change. Their goal at this moment is to access the public much more directly and to offer them their full line fashion collections. Custo Barcelona's strategy in order to achieve this is to open up their own stores, starting in Barcelona, with its flagship store. Presently, they continue developing their opening policy. They already have 15 stores and they foresee to open up new ones in the most important cities all over the world, among them NYC.

Custo Barcelona Clothing & Accessories

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