Chip & Pepper

These are not your cowboy's jeans; this quintessential American basic has evolved into a fashionista's staple.

This denim craze can be attributed to both the popularization of casual lifestyle dressing as well as the L.A. contemporary market becoming a dictating force in fashion trends.

Designer jeans now retail for an average $150 (steep for a pair of dungarees), making them more of an investment then an impulse buy. The designer market for jeans has turned into a competitive field filled with different fits and styles that can make anyone dizzy without a guide.

Here are a couple of current "it" brands.

-AG-

Founded by Adriano Goldschmied, one of the fathers of the jean industry; he has been designing since 1970. Goldschmied contributed to the direction of Diesel jean line during its height in the 1990's; that was when Diesel spereheaded the denim jeans craze by marketing these Italian designer jeans into the mainstream market. AGs offer a lowrise look that fit the more full-figured woman's body, while making one look slimmer--a must in a denim wardrobe.

-Blue Cult- great for curvaceous types, these jeans fit low on the waist and have bigger pockets (making your behind look smaller -- a welcome styling trick). Gwyneth Paltrow put these jeans on the map by being photographed in them--her favorite is the front-pocket style.

-Chip and Pepper- Canadian twins who made a name with their Golf Punk Shop in L.A. have recently entered the denim market with launching their Sorority jeans that have been blowing out of Barney's... Read More…