Rebel Yell worn by:

Ashlee Simpson, Jessica Simpson,

Ashlee Simpson

Rebel Yell

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Jessica Simpson

Rebel Yell

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About the Designer

Started in February 2005 by Daniel and Andi Ballard, a young brother & sister duo, Rebel Yell is inspired heavily from childhood memories growing up in Virginia. And no, the name has nothing to do with James Dean, or Billy Idol. “It’s a name inspired by the rowdy all-American lifestyle we grew up in back in Virginia,” says Andi, the brand’s designer. When it comes to design she says, “I want Rebel Yell to be super-fresh and easy to wear. The kind of clothing that doesn’t overpower you, but still makes you look damn good. I obsess about the fit and design details, and refuse to put out a product that Daniel and I wouldn’t want to wear.” Getting Rebel Yell off the ground was no easy task for the siblings. “We both moved cross-country and were faced with a lot of adversity, but we wouldn’t take no for an answer,” recalls Daniel. “If a door closed in our face, we would kick it down! We’ve basically had that attitude our whole lives.” With that gung ho approach the two set out to design a line that would become an instant hit. Read more...

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