PROMOTING PAPER CROWN ON FNO

Posted Sep 11 2011 @ 10:43 PM

Making a promotional appearance at Nordstrom at the Grove in LA for Fashion's Night out on September 8, Lauren Conrad posed and smiled for cameras before a meet and greet with fans to promote her new line Paper Crown. Wearing a body con Paper Crown (of course) dress, Lauren kept the rest of her accessories minimal, opting only for her favorite pair of black ankle strap pumps. For two dresses here on CoutureCandy that are similar to Lauren's, check out Lotta Stensson's Shirred V Neck Dress in Cobalt or Alexia Admor's Scoopneck Ring Back Dress in Black; Sena's Vandal Dress in Royal Blue is slightly sexier and comes in a gorgeous color. L.A.M.B.'s Pounce Pony Hair Ankle Strap Pump in Black are also similar to LC's shoes. Thoughts on this look, everyone? While it's unsurprisingly simple, a classic, chic look is definitely what Lauren does best. The former reality star recently spoke to Elle about the new line, saying: "The story of Paper Crown came from when I used to visit my grandmother. We would always want to play dress up, but she didn’t have my dress up trunk there. So, we would cut things out of paper and make crowns and that was our own way of dressing up. With Paper Crown, our palette is always going to be much softer and more romantic then most of the other colors out there. You want to incorporate new trends, but still stay true to the brand you’ve created." Let's hope she steps out of the box just a tad more than she has on her other collections, though!

Lauren Conrad seen in Los Angeles, CA on Sep 08 2011.